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Canadian Diamonds Pure Canadian Diamonds are mined, cut and polished in Canada.

So you’re from Canada, eh?


Imagine if a diamond could answer this question when asked?

There are hundreds of companies out there that market their diamonds as Canadian, when in fact, most of these may have been mined in Canada, but are cut and polished in factories abroad for minimum wages.

We pride ourselves that our Canadian diamonds are 100% Pure Canadian. They are mined, designed, cut & polished in Canada by Canadians.

Although most consumers don’t say it out loud, everyone has heard about “conflict” diamonds, or seen the movie.

The search for ethical alternatives has certainly led to greater awareness of Canadian diamonds. A major producer in the Northwest Territories (Diavik) says, “Our vision is to be Canada’s premier diamond producer, creating a legacy of responsible safety, environment practices and enduring community benefit. We believe in using resources wisely, continuing a tradition which has been practiced for centuries by people of the North”.

Diavik Mine owned by Rio Tinto is joined by other miners such as BHP Billiton and De Beers who are mining their Canadian holdings in an equally responsible manner.

Following recent concerns with the Kimberley Process’s failure to curtail injustices perpetrated in countries such as Zimbabwe many retailers and their customers are beginning to prefer 100% Canadian diamonds that are mined, designed, cut and polished in Canada.

Aside from their ethical origin, there is an unheralded uniqueness at the atomic level of Canadian diamonds. Canadian diamonds have less lamellar distortion in their molecular structure than diamonds from elsewhere.  This means that polishers are able to achieve better polish and allow the flow of light to be unimpeded by internal structural anomalies.

A senior person at a large jewellery chain once said: “If you were to spike a parcel of non-Canadian diamonds with some Canadian diamonds, I will be able to pick out every Canadian diamond”.

When asked why? The reply was: “Because they are brighter”.

 It begins at the source. Rough diamonds from Canada are brought to the surface in the arctic under extremely adverse conditions. Immediately thereafter, following rigorous security procedures at the mines and sorting centers, they are shipped via armored transport to be sold in London and Antwerp. Each parcel or box is given a unique serial number to identify the particular mine of origin.  In some instances identification is also applied to individual stones. Site holders and select manufacturers from around the world then purchase these parcels or boxes. Some stones go straight into production and some are simply resold.  In many instances, these parcels are split up and mixed with parcels from entirely different countries into a veritable mixed bag of goods. These in turn find their way to trading centers around the world including Dubai, Mumbai and Shanghai. Once a parcel goes into production, stones may be cleaved or sawn to yield two or more pieces. This is when tracking of individual stones can get very tricky. With diamonds from Russia, Africa, South America and elsewhere trading at prices lower than Canada’s guaranteed conflict-free diamonds, it is often economically desirable for manufacturers to combine goods and averaging costs. When these diamonds are cut and polished, it becomes virtually impossible to track their origin.
There is a very small number of Canadian diamond polishing companies.  Whether or not a diamond is mined in Canada, after it is cut and polished in factories in Africa, China or India it cannot be considered purely Canadian. In fact, such goods are often discounted because they are mass-produced.  In addition, the final consumer no longer has a guarantee of provenance – with or without a serial number.

What makes a finished diamond Canadian? 

Any diamond that is mined, cut & polished in Canada which conforms to the standard set by the Competition Bureau’s “Product of Canada” and “Made in Canada” Claims Enforcement Guidelines would earn the right to be called a Canadian Diamond.

A diamond is a “Product of Canada” if BOTH these two conditions are met: 
(a) the last substantial transformation of the goods occurred in Canada; and,
(b) all or virtually all (at least 98%) of the total direct costs of producing or manufacturing the goods have been incurred in Canada.

A diamond can be labeled “Made in Canada” if ALL these three conditions are met: 
(a) the last substantial transformation of the goods occurred in Canada; and,
(b) at least 51% of the total direct costs of producing or manufacturing the goods have been incurred in Canada; and,
(c) the “Made in Canada” representation is accompanied by an appropriate qualifying statement (an example: “Made in Canada from Namibian-mined diamonds).

For more information, visit Competition Bureau Canada

Let’s compare apples and diamonds.


Apples exported to China and made into apple juice, cannot be sold back into Canada as Canadian apple juice. The reasons are obvious.

Similarly buying apples by the container load from apple-producing countries and turning them into apple juice does not guarantee that apples aren’t mixed, combined with other flavored fruit juices and/or added preservatives or other products.

In the same manner, apple pies made in China cannot be sold as American-made at your local box store.

Simply put. Just because it comes inscribed with a Maple Leaf or any other Canadiana- does not guarantee any Canadian provenance or origin whatsoever.

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